The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Hiring and in-house professional to handle all your SEO work means adding another full-time salary to your roster, and even that …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All search engines crawl and index the web …