Align your SEO copywriting efforts with the conversion funnel

I've seen situations in which links convinced a search engine that the article the links pointed to were relevant for the keywords used in the links, even though the article didn't contain those words. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. The …

more ...

High advertisement ratio can be mitigated by using SEO

Some people claim that Google will not move your site down in the rankings due to links from bad sites. There are a number of different qualitative factors involved, though we don't know exactly how comparatively important they are because Google is pretty secretive about its ranking algorithm. You might …

more ...

Wait. Are site submissions really that simple?

As with everything in SEO, there will probably never be a 100% iron-clad guarantee that it works or it doesn't. The idea is, the more trustworthy the links that point to your site, the more trustworthy your site will be. New sash windows work brilliantly in living rooms where darkness …

more ...



Lets look at our approach to inbound links

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

more ...

Domain to Page Relevance

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. If your content fails to provide your users with any added value or to engross them, it will not help …

more ...

Does the Yahoo indexer really care about local search

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren't helping your least successful pages. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. This is one of the many reasons …

more ...