They also know the structure of your website and how long it has been since you updated it. Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different for each user. Play hard with playground equipment designed for …

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

A content details audit looks at how the content was created, how many people it took to create the content, and the basic publishing information. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according …

Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. It?s the boldest, most attention-grabbing element in a search result, and has a significant …

Images should not be considered as an afterthought. It's important to consider the fact that while not always the case, striving to include more keywords often leads to inferior content from a user experience perspective. In the digital age we are all information junkies and appreciate quality descriptions about products …

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google's service: Viewers often can recall the most irrational and illogical ads. In either scenario, it's tempting to …

As we embrace new technologies, we must also learn how to optimize for them. If you happen to find one, don't even think about using it to post links to your own site. It could be paying for advertising, asking for links, anything. I asked where I could find rocking …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. If you are new to the notorious Google Bomb, a gaggle of …

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

Inconsistency in positioning makes the brand and company more difficult to remember. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. When it comes to choosing a development platform, you should consider the comfort level of the organization and …

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. If your content fails to provide your users with any added value or to engross them, it will not help …

The effective frequency concept implies that a minimum number of exposures will be needed. Temporary redirects indicate a page has only moved temporarily so search engines won't update their links or pass on link equity to the new URL. Try to keep page URLs short while still making sure they …

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

This method offers simplicity in preparing the budget. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. So in the UK, we are talking about the major business directories like Yell.com and Thompson. For example, where would one find a …

People often teach themselves SEO out in the field, because most start their careers as something else. The output of the monitoring phase is sets of data, typically organized in monthly report summaries. Offer little food and you'll provide little for Google to use to understand the focus of your …

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Many businesses are bought and sold on the strength of their customer database. Use Different Kinds Of Keyword - There are four main kinds of keyword …

The more higher quality, relevant websites pointing at your site, the better chances of moving up Google's ranking ladder. Because the blogger has probably lost interest in their blog. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. I could invest …

likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly it's definitely something you will want to address. Usually, the process of indexing non-HTML documents is to extract all text …

When we take this approach, we are rewarded by Google since this meets their quality guidelines. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website's …

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO's need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. One …

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren't helping your least successful pages. If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. This is one of the many reasons …

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, You can find terms that are driving traffic to your …

Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. The challenges become greater due to larger national and cultural differences in target markets. Optimizing meta description correctly can help improve CTR. For example, where would one find a old …

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Find answers to all of your questions early. Who is the owner (driver) of your SEO efforts …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All search engines crawl and index the web …

Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. The more assets you optimize, the greater your presence on search result pages for a given …

Personal digital assistants, such as Applees Siri, have increased the amount of voice-based searching that takes place. It represents a two-way street in which a sender establishes a connection with a receiver. Approximately 50 Does anyone know where I can find the best large rocking horse ? For example, you could …

At the very least, it takes time to implement. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website …

You can see who registered a website, where they're hosting it, and how many site managers they have. The right image sends a clear message about the unique nature of an organization and its products. Browse through your website and remember to note web pages that have restricted access. Have …